Analytics Reporting & KPI Framework
Targeted metrics, clear dashboards and reports for social media marketing in Australia — from awareness to performance.
- Focus:Instagram, Facebook, TikTok, LinkedIn
- Result:Actionable recommendations instead of raw data
- Period:Weekly / Monthly / Quarterly
Key KPIs & Metrics
We structure KPIs along the funnel: Awareness → Engagement → Conversion. The table below shows standard metrics with target values for performance optimisation.
| KPI | Definition | Target (Benchmark AUS) | Reporting Frequency |
|---|---|---|---|
| Impressions | Total number of views | +15% MoM | Weekly |
| Reach | Unique users | -- | Weekly |
| Engagement Rate | (Likes+Comments+Shares)/Reach | 2–6% | Monthly |
| Click-Through Rate (CTR) | Clicks / Impressions | 0.8–2.5% | Monthly |
| Cost per Conversion (CPC) | Campaign cost / Conversions | industry-dependent | Monthly |
| Follower Growth | Net increase per period | +3–8% MoM | Monthly |
Dashboards & Visualisations
Interactive dashboards simplify decisions. Examples of our widgets:
Methodology: Data Quality & Attribution
Our approach ensures valid insights:
- Tracking Hygiene (UTM, Pixel, Server-Side)
- Attribution Models (Last-Click, Data-Driven)
- Sampling Policy & Data Enrichment
Result: reliable reports instead of contradictory numbers.
Head of Analytics — Sarah Thompson
Reporting Packages & Examples
Weekly report: top KPIs, channel overview, brief recommendations. Ideal for small accounts.
Monthly dashboard, campaign attribution, A/B test evaluation and actionable recommendations.
Custom dashboards, API feeds, data layer and regular strategy sessions with KPI ownership.
Case Study: E‑Commerce Launch (AUS)
Client: D2C brand — Goal: rapid conversion increase and ROAS optimisation.
- Implementation of unified attribution
- Scaling of best performers
- Reporting rhythm: weekly + monthly executive reports
